A free guide from Highly Established
Launching a direct-to-consumer (D2C) business is exciting — but it's also easy to get stuck in the weeds or burn through budget before you've built the right foundation.
That's why we created this step-by-step D2C marketing checklist: the exact setup we'd want if we were starting from scratch today.
Inside, you'll cover every growth system your business needs to launch with focus and confidence:
We're a fractional marketing agency for startups and D2C brands—planning, executing, and optimizing campaigns across paid, social, and email to drive measurable growth.
identity, messaging, positioning.
technical setup, conversion events, organic visibility.
automations that nurture and convert.
content calendars, UGC, and community-building.
test campaigns, creative rotations, performance tracking.
video marketing, photography, brand consistency.
support, returns, and reputation.
budgets, KPIs, dashboards.
Whether you're building your first Shopify store or preparing to scale through paid media, this checklist gives you the roadmap to avoid rookie mistakes and move fast.
Some agencies are creative. Others are analytical. We're both.
At Highly Established, we bridge the gap between brand and performance. We bring together two complementary perspectives—brand storytelling and growth strategy—so the work not only looks good but drives real results.
We partner with teams that care about what they're building and want to do it right: with clarity, creativity, and intention. Whether we're shaping your brand voice, managing ad spend, or helping you hire the right marketer, we approach every project with practical experience, curiosity, and a focus on impact.
👉 Get your copy of Zero-to-Launch: The D2C Marketing Checklist here and make sure you don't miss a single step in your launch plan.
Download the Free ChecklistHighly Established helps founders grow strategically and profitably — like we've done before. If you're looking for more than a DIY guide, let's talk about how we can help you launch, scale, and hire with focus.
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